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IKEA, Ludwigsburg (DE)
My current job at IKEA is all about creating and maintaining an appealing visual impression of this local IKEA store in Ludwigsburg, Germany. I am part of the Visual Merchandising and Activity team within the Communication and Interior Design department and together, we plan and implement seasonally relevant as well as long-term projects in the…
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Hugo Boss HQ, Metzingen (DE)
Working for Hugo Boss as a full-time intern has given me the unique opportunity to gain thorough insights into how a globally active fashion corporation operates. I was part of the instore/vm team and – together with the window design team – we formed the retail design department which ensured a continuous high standard when…
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Blocher Blocher View, Stuttgart (DE)
Blocher Blocher Partners, based in Stuttgart (DE), is an internationally active agency focusing on design and architecture. My internship took place in the division Blocher Blocher View, which specializes in offering services in the field of (visual) communication – from corporate design to PR as well as visual merchandising. I participated in ongoing and new…
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Bachelor thesis – Mette Hagen A/S (NO)
My final bachelor thesis was all built around the cooperation with Mette Hagen A/S – a high-end clothing store located in Stavanger, Norway. I was approached by the owner of the store to help develop a more coherent visual merchandising concept as well as suggest a more effective space management strategy. Prior to my suggestions,…
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Planarama Ltd., London (UK)
Planarama Ltd. is a UK-based company specialising in the design, production, and installation of retail displays, exhibition stands, and commercial interiors. During my internship at Planarama, I was involved in all tasks of their design process: Idea generation (Moodboards, Presentations, Trendresearch) Preparation of visuals in Illustrator/Photoshop/Sketchup to show to clients Preparations of specification files for external…
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ERASMUS at Nottingham Trent University (UK)
The main project throughout my semester at Nottingham Trent University was about researching and creating a new brand in the highly saturated fragrance market. The main parts of the project were: Research & concept development Market & consumer research Competition Positioning Idea generation Brand development Creative concept Brand identity (name, logo etc) Packaging – and…
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Interior brand ferm LIVING meets Bauhaus
This project – which was part of the Store Design lectures during my studies – aimed at combining an interior brand with the expression & aesthetics of a certain art period. With this art period in mind, the task was to design a Popup-store for the brand and visualize it in Sketchup. After intensive research,…